Thursday, 17 March 2011

A Day in the life of me - OF

What time did you get up and why?                      
weds)10.30ish as its a day off. 
thurs)7.30 as i have work. 
Fri) 1pm as i was up late. 
sat)10 as its a day off. 
sun) 12 as it a day off

What did you have for breakfast and why?            
weds)toast and honey as honey is awesome. 
thurs and fri)missed breakfast as overslept. 
sat and sun) bacon roll as we have lots of bacon at the moment

What did you wear and why?                               
weds)jogging bottoms,t- shirt and hoody as i didnt leave the house. 
thurs)smart shirt, jeans, hightops, beanie as its a casual dresscode at work. 
fri) t shirt and jeans trainers as i had to do some food shopping. 
sat)t-shirt, jeans, hoody, hightops as i was seeing a friend. 
sun)hoody, jogging bottoms as i wasnt feeling too well

What did you do with your morning?                     
weds) listened to music and worked on some drawings. 
thurs) worked. 
fri) slept :P 
sat) cleaned my front room before heading to a friends. 
sun) watched films

What was the weather like?                                 
weds) grey clouds and with a cold wind. 
thurs) sunny 
fri) didnt see as i was asleep. 
sat) sunny but cold. 
sun) grey and cold

What did you have for lunch and why?                  
weds) toasted pannini as i was being lazy. 
thurs) thai stir fry with noodles as it was on the works canteen menu. 
fri) nachos from the 4 seasons as i was seeing ed. 
sat) beans on toast with cheese and bacon as my friend leigh offered to make lunch. 
sun) didnt have lunch as i didnt feel hungry

What did you do in the afternoon?                        
weds) carried on with my artwork. 
thurs)worked. 
fri) had a few drinks with friends at the 4 seasons. 
sat) leigh and i checked out our friends new house
sun)played xbox

Where were you at 6pm?What were you doing?      
weds)at home working on my pics in photoshop. 
thurs) at work on my break chilling out. 
fri) at the 4 seasons with friends chatting. 
sat)at home listening to music and having a beer. 
sun) in bed playing xbox

What did you have for dinner and why?                
weds) curry as biff wanted one too. 
thurs) steak and chips as it was on the menu. 
fri) chicken and pasta as biff cooked. 
sat)thai green curry with riceas it was the first thing i saw in the fridge. 
sun) roast dinner as ed was late back from work we all decided have one later.

What did you do with your evening?                      
weds)watched back to the future trilogy with biff. 
thurs)worked and then played a bit of call of duty when i got home. 
fri) watched some tv i'd missed and had an early night. 
sat) went out with biff to meet friends for a drink. 
sun) chatted to some friends over skype and had an early night

If you watched TV what did you watch?                 
fri) watched bones and chuck

What time did you go to bed?                               
weds) 12.30am. 
thurs) 4.30am. 
fri) 11pm. 
sat) 3.30am. 
sun) 10pm


A few other questions if you wouldn't mind answering one off:

How did you meet your closest friends?                                  
Seb)our parents were friends and we've been to all the same schools. 
Biff) i met biff at a house party and have been friends since. 
Ed) i met through him living with aaron. 
Aaron, Brimply and Lugg) i met at the skatepark devizes used to have. 
Al Arnold) our parents are friends an we went to 6th form together. 
Leigh bates)met through al at a gig. 
Abi and urself (tash) - met through my ex Becky. 
Sam turner) met through him living with seb. 
Lyndon Berry Tom Brolan) basketball team mates/fellow bball coaches met at Devizes school

What do you do when you spend time with them?                    
Depends on who it is as if its bates/al/seb/sam they live further away and are busy quite often so i usually see them for specific reason like going to gigs or to a party etc. 
But normally talk about whats going on with each other lives at the moment, show each other funny stuff on the internet, play poker,play xbox, watch films and tv, work on things like music,arwork etc, with some of the guys go for a skate or others play some basketball etc.


AK

Opinion Former pics

Me with my new shoes





Another pair of my favourites 


The contents of my fridge

The contents of my bag

My wardrobe

Book and comic collection

Bedroom wall with posters and my artwork on it



What i couldn't live without

Few more fave shoes


AK

Saturday, 12 March 2011

PUMA - "Free Runners" Print Adverts



Z.B

Free Running In Advertising: PUMA (The One Clan Event)



Quite long! But shows Free Runners performing on a set... And then through streets/in city (like our ideas for creative concept viral video/guerilla marketing) which gets a lot of attention from members of the public around where it is happening...

Z.B

Free Running In Advertising: K-SWISS



Z.B

Other brands using retro 30s/40s design


Soap & Glory
 
Facebook's take on retro advertising
 E.C


Free Runners in David Guetta ft The Egg

0.50 in - example of free runners for nb viral campaign

E.C

New Balance Lifestyle Shoe Options

After researching on the New Balance Website at the "Lifestyle and Retro" shoe styles, i think either the 420 or, even more so, the V74 Sneaker - in the bright colours - fit our campaign idea, target consumer and concept ideas best...

The 420 'Retro Running':
 
V74 Sneaker:

Z.B

New Balance for J.Crew (Collaboration)

"Combine the stylish lines of the 1400 with the clean, crisp colorways and textures of J.Crew, and you have a classic redefined. The New Balance for J.Crew collection features a favorite NB silhouette in two unique suedes: the first, a new-to-NB navy and the second a moss green, both made from domestically tanned leathers at New Balance's own factory in Skowhegan, Maine."




The collaboration is focusing on REDEFINING the NB CLASSIC design - i.e the basis behind our ideas for our marketing and creative concepts so far...


Z.B

Thursday, 10 March 2011

Plaster mock ups ......

Hey Guys what do we think??????


N.I.

The use of NB in academic writing

When considering how to use the New Balance logo, the meaning of the initials NB can be considered, with their meaning described below.

That's the basic meaning of N.B.--the abbreviated form of the Latin phrase "nota bene" (literally, "note well"). N.B. still appears in some forms of academic writing as a way of steering readers' attention toward something especially important.

N.I.

Wednesday, 9 March 2011

Interview when Opinion Former given the shoes



Had you ever heard of new balance before we asked you to do this project?
Yeh I’ve seen people wearing them a couple of times but never really paid much attention.

What’s your opinion at the moment of New Balance?
Brand that has a lot to do with sports and running etc, don’t really know much else.

What’s your first thought of the shoes?
Well I actually was thinking the other day I wanted a grey pair of shoes , so really pleased with them. They look really confortable as well which is cool.

Do you know anyone who already wears or really likes New Balance?
No I cant think of anyone off top of my head.

What do you think is their main brand appeal?
Um I’m not sure, from what I know comfort and leisure?
What other trainers do you have?
Skateboard sort of shoes mostly as they are so confortable, I recently bought some Supra ones and have a few pairs of Adidas.

How often do you wear them?
Well I used to mainly wear trainers all the time as I used to coach basketball and that’s obviously sports related, but since I started working and got a bit older I started wearing smarter shoes a lot more. But if I’m playing sport, just popping to the local pub or hanging out with friends in a casual environment I still wear trainers, I suppose it depends on the occasion.

How much do u spend per month on shoes/clothes?
Used to buy things quite often every week or so, but recently been trying harder to save and spending a bit more on the things I really want, so I probabaly buy one item a month, but its normally at least £60 ish.

How often do you buy new shoes on average?
Every few months I suppose, cant be too sure as I bought both the last 2 pairs I bought within a month of one another but before that I hadn’t spent money on shoes for about a year, I suppose they last quite a while.

If you eat out, where do you go?
A favorite place is somewhere like Waggamamas, as its quick and really fresh. I like that the food is cooked in front of you so you can see what’s going on. The atmosphere in there is really relaxed too, I actually quite enjoy that things don’t come together. The only problem is the town I live in doesn’t have one or very many places like this so I have to travel a bit, but I don’t mind so much.

If you go out, where do you go?
I used to go to my local pub a lot, during the week and weekends etc but had a bit of a scare with a heart thing and been told I have to slow down, so just recently I’ve started not going out so much and saving money for specific nights out, going to see friends who are at uni in different cities etc. I really like alternative bars and have found one I really like in Southampton, so make weekend trips there every now and then.

Favorite film?
I love anything by Kevin Scorsese

N.I.

Archetype - Opinion Former

After being asked what archetype I best fit into I had a look online and checked out the definitions and found that I best fit the 'Creator' archetype.
Heres the definition i found on the Brandhouse website.


The Creator

Motto: If you can imagine it, it can be done
Core desire: to create things of enduring value
Goal: to realise a vision
Greatest fear: mediocre vision or execution
Strategy: develop artistic control and skill
Task: to create culture, express own vision
Weakness: perfectionism, bad solutions
Talent: creativity and imagination
The Creator is also known as:
The artist, inventor, innovator, musician, writer or dreamer
The Creator may be right for your brand identity if:
  • it promotes self-expression, gives customers choices and options, helps foster innovation or is artistic in design
  • it is in a creative field like marketing, public relations, the arts, or technological innovation
  • you want to differentiate it from a "do-it-all" brand that leaves little room for the imagination
  • your product has a do-it-yourself aspect that saves money
  • your customer has the time to be creative
  • your organisation has a creative culture
Examples of Creator brands:
Lego, Sony, Swatch, 3M.


Hope this helps!




A.K.

The Millennial Generation: Up and Coming

Just beginning to enter the workplace, The Millennial Generation was born between 1977 and 1998. The 75 million members of this generation are being raised at the most child-centric time in our history. Perhaps it's because of the showers of attention and high expectations from parents that they display a great deal of self-confidence to the point of appearing cocky. As you might expect, this group is technically literate like no one else. Technology has always been part of their lives, whether it's computers and the Internet or cell phones and text pagers.

Millennials are typically team-oriented, banding together to date and socialize rather than pairing off. They work well in groups, preferring this to individual endeavors. They're good multitaskers, having juggled sports, school, and social interests as children so expect them to work hard. Millennials seem to expect structure in the workplace. They acknowledge and respect positions and titles, and want a relationship with their boss. This doesn't always mesh with Generation X's love of independence and hands-off style.
All Millennials have one thing in common: They are new to the professional workplace. Therefore, they are definitely in need of mentoring, no matter how smart and confident they are. And they'll respond well to the personal attention. Because they appreciate structure and stability, mentoring Millennials should be more formal, with set meetings and a more authoritative attitude on the mentor's part.
Provide lots of challenges but also provide the structure to back it up. This means breaking down goals into steps, as well as offering any necessary resources and information they'll need to meet the challenge. You might consider mentoring Millennials in groups, because they work so well in team situations. That way they can act as each other's resources or peer mentors.

N.I.

Manchester Trip - Thomas Street Post Office NB Display


N.I.

Manchester Trip

Schuh

Adidas Originals Store

Footasylum


N.I.