Links to a couple of articles explaining New Balances "LOVE/hate. This is New Balance" ad campaign:
http://www.boston.com/business/ticker/2008/03/new_balance_tri.html
http://www.boston.com/business/ticker/2009/03/new_balance_rea.html
The theme seems to be targeting the fact that "running makes someone a better athlete, yet many young athletes have a love-hate relationship with running", so targeting this younger demographic.
Z.B
No comments:
Post a Comment