These are a series called "love hate" new balance commercials...
Personifying running and talking about your relationship with them - quite clever and funny!
http://www.youtube.com/watch?v=ZDo9E0Zyye8
http://www.youtube.com/watch?v=OOjtsY7NDoQ
http://www.youtube.com/watch?v=vlo4B-4Uhuw
Z.B
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